Many agents, brokers and lenders often choose Real Estate Domain Names without considering how SEO (Search Engine Optimization) works…
and how important it is to choose targeted keyword real estate domain names. In fact, one of the basic rules o SEO is to research your targeted keywords then look for real estate domain names that include those keywords. For example, if you are an agent specializing in short sales then obviously you want to show up in search engines when people enter “short sales” into the popular search engines. Choosing real estate domain names that includes “short sales” will give you a strong advantage over competing websites. Creating an effective SEO strategy takes planning and attention to detail.
Search engine companies are stealth. They keep their search formulas secret so web designers won’t cheat the system and fake higher rankings. Frequently Google has changed their search criteria causing websites to fall from page #1 to page #2, #3 or even further. This can cost companies thousands of dollars in lost sales revenue, just because their site got bumped from page #1. Now imagine what that means to you. Have you tried to search for your website in Google? Did you find it? Was it on page #1? How about page #2, #3 or….. How far down did you have to go to find your website. Here’s the difference:
Including Targeted Keyword Domain Names for your websites will make it easier for prospect to find you – resulting in more leads AND MORE SALES!
A recent article published by MediaPost.com stated that ranking #1 for your keyword results in 18.2% of the clicks. The #2 spot resulted in 10..05% of the clicks – and the results dwindle quickly. So knowing how important it is to rank high in the search engines – why wouldn’t you include a targeted keyword real estate domain name as part of your marketing strategy?
SEO experts agree on these basic steps for improving your search engine rankings:
- Choosing the right keywords.
- Including unique authority articles
- –500 – 600 words long
- –Use your keywords several times in the article – creating a keyword density of 2% – 4%
- –Include your keywords in the title on your webpage
- –Create an H1, H2 & H3 headline – preferably with your keyword included in the H1 headline.
- –Underline, italicize & bold your keywords within your article
- Include a photo with the image names the same as your keywords
- Create a link from your page to another page within your site
- Create an external link with a “no follow” tag to an authority website
Now this may sound more difficult than it really is. If you know a little about creating websites then you may be able to fumble through some of the steps – but to really make a difference with the search engines you’ll need to complete all of the steps – and many SEO “experts” have a hard time doing that. So what can you do to give your site a “boost” in the Google rankings? Yes, choose targeted key domain names for each of your niche market sites AND your main company / brochure sites.
For questions, comments or to reach the team at NewRealEstateDomains.com please click on the contact link to the left.